Being an owner of a cosmetic store is similar to being a magician who makes people feel and look better. A brick-and-mortar cosmetic store is a realm of jars and solutions to provide care for the body and appearance. Yet, in our day and age, a physical store only limits the unlimited opportunities for growth and commercial extension, and digital presence is key to a long-term existence.
When considering going digital, it is important to build a solid website, which will provide the owners with all the necessary tools for management, while customers will enjoy the pleasure of a seamless shopping and eye-pleasing design. Such synergy can only be reached when choosing the right platform and hiring the most talented developers, whose professionalism will help you recreate a physical store into a highly functional website.
What Is the E-commerce Platform?
An E-commerce platform is a type of software that enables commercial performance over the Internet; put simply, it helps to create a highly functional website to represent your store online with a responsive design and the ability to manage all the document flow.
The most popular E-commerce services are Shopify, BigCommerce, and Magento, each one presenting a particular value for the businesses.
Shopify and BigCommerce are perfect options for those who want a quick setup and are satisfied with the standardized patterns and designed options; they offer a few subscription plans, each one fitting different budgets. Magento, however, is different. Apart from offering a solid tech background for the developers, it allows them to create the right store with the right design and style, in other words, a fully customized website, where everything follows the unique vision of the owner and lets the store be different from others.
As a rule, E-commerce developers opt for Magento, given its characteristics and highly customizable environment for development.
What Are the Benefits of Magento for E-commerce Stores?
Magento is nothing but exclusiveness and uniqueness. It provides full freedom of customization regarding themes, extensions, modules, and integrations. This platform is a decent tech solution, which is highly adaptable to all the customer needs.
The potential of the Magento platform is unlimited, it only takes the proper vision of the business owner and the skillfulness of the developers, who bring all the ideas to life. The efficiency of the E-commerce solution should only be entrusted to the professionals, with a decent number of successful projects, like Emerline, whose level of expertise and global influence has reached 10 years.
When you hire Magento developers from Emerline, you buy the ticket to a successful E-market performance.
Every new E-commerce store entering its niche targets extension, and better audience outreach. Such a development strategy can only be built if there is a proper tech foundation.
Magento is a highly scalable platform, it can easily handle a significant increase in traffic, as well as allows the addition of thousands of products without any disruptions to the store performance.
Magento E-commerce platform streamlines all commercial activities by uniting all the points of presence into a single dashboard:
- Marketplace integration – Magento allows integration with all the popular marketplaces, linking all the product listings to one dashboard, which simplifies the management process.
- Social media integration – social media is a powerful communication and commercial tool nowadays. Magento’s built-in extensions connect the store to the social media website, enabling promotion campaigns and advertisements.
- Click and Collect – click and collect is a common form of online shopping; the customers order online and pick up the goods from a physical store. Magento’s tools and extensions help to create click-and-collect services to bring variability to the customers.
- Dropshipping – Magento’s tools help to build and organize a continuous dropshipping process, where the retailers need no warehouse storage, but simply re-address the order to the manufacturers, and ship the orders to the customers.
- A mobile app – Magento allows the extension of online presence to mobile apps, bringing another level of commodity to customers, allowing them to do shopping on the go.
Regardless of the top-notch performance and pleasing design, no E-commerce store will be visible to the audience unless the marketing strategies are implemented.
They include promotions, discounts, personalized e-mails, customer segmentation, etc. Marketing helps to boost the customer’s engagement and thus, increase the profits.
Magento offers integrations with all the important add-ons regarding E-commerce functioning – payment gateways, marketing tools, shipping providers, etc.; the expanded functionality will help to increase the audience outreach and, thus, the number of finalized purchases.
Another distinctive feature of Magento, compared to others, is the advanced level of reporting. Real-time reports let businesses keep tabs on all the changes and make timely decisions regarding the way the store functions.
The Final Thoughts
A cosmetic store isn’t just a regular store, as it has to do with the appearance and mental health of the people. It delivers a certain philosophy to its customers, teaching them to take care of their beauty and health, and nourishing them with the best available solutions. Given the mission of the cosmetic store, it needs to set apart and deliver its message right from the first glimpse.
Such a level of expectations can only be satisfied with highly functional solutions like Magento, and the team of developers from Emerline, who will teach the platform to ‘behave’ the right way and do all the digital talking to the customers.