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Exploring the Largest Partnerships of UK’s iGaming Giants


The United Kingdom is home to one of the most vibrant online gaming communities globally. Taking into account the widespread demand for newer options and rewarding online experience, it’s unsurprising that the UK has become a hub of innovations trying to cater to both online slot enthusiasts and fans of live dealer entertainment. The casino brands have found it challenging to meet these diverging demands individually. As a result, many operators have opted to join forces to provide a higher-class gaming experience for their online members.

Major Partnerships among UK Online Casino Giants

  • Yggdrasil Gaming and BoyleSports: Yggdrasil has earned a name in the iGaming business for its vibrant slot entertainment and cutting-edge features. This provider is the studio behind popular gaming titles like Vikings Go Berzerk, Stolen Stones, and Gold Fever. BoyleSports is an already established online casino game provider for players in the UK, with a reputation for offering the best in terms of quality gaming experiences. Yggdrasil’s partnership with BoyleSports has resulted in exclusive new titles and more diverse options, combining well with the market’s most impactful free spin deals.
  • Gamesys Group and JPJ Group: When these two UK iGaming giants merged in 2019, it resulted in the creation of a superpower that offers impressive gaming quality of global standards. Thanks to their combined expertise, the entertainment arena has seen a steady influx of premium-quality gaming titles, further improving the excitement of slot players in the UK.
  • MrQ: MrQ is arguably one of the more well-known casino brands in the UK, and with good reason. This slot games website has partnered with top game title providers like Yggdrasil, NetEnt, and Play’n Go to ensure that gamers can access high-payout slot gaming titles enhanced by the casino’s well-optimized platform. With an extensive catalog of titles that’s frequently updated to include the latest quality additions to the online gambling landscape, players can be sure of high-roller excitement and premium entertainment.
  • All British Casino: Thanks to ongoing partnerships with the internationally leading slots providers, like NetEnt and Pragmatic Play, UK gamers and enthusiasts are able to try new strategies on brand new gaming titles, enabling larger winnings and elevated enjoyment from a systematically updated iGaming portfolio.
  • Ladbrokes and Coral: Ladbrokes and Coral are two iconic expert-endorsed casino brands in the UK. Their partnership has interestingly led to the development of even more attractive and engaging games for UK players. It’s also worth mentioning that this merged entity has been able to significantly expand its market dominance thanks to this strategic partnership.

Future Expectations For Large-scale Partnerships

The online gambling landscape thrives on strategic partnerships, as evidenced in the above-mentioned examples. These partnerships elevate the booming UK gaming industry by offering members instant access to fresh, unique gameplay and enhanced gaming title options.


As more and more casino giants become aware of the benefits of partnerships, gamers in this region can look forward to new releases and cutting-edge entertainment solutions.