10 Tips to Grow Your Finance Site on TikTok

TikTok isn’t just for Gen Z dance trends anymore—it’s a thriving platform for financial creators who turn complex money topics into viral content. If you run a finance site, TikTok offers a unique way to boost your brand visibility, build authority, and drive serious traffic.

Here are 10 actionable tips to grow your finance presence on TikTok and convert views into clicks.

1. Pick a Sharp Niche

Don’t just post general finance content—own a specific corner of the market like credit hacks, budgeting for beginners, UK tax tips, or passive income streams. This helps TikTok’s algorithm place your videos in the right feeds and attract the right audience.

2. Nail the First 3 Seconds

TikTok scroll speed is brutal. Open with a question, stat, or bold claim:

• “How I made £2,000 from cashback in 3 months”

• “3 money traps to avoid in your 20s”

Hook them fast or lose them forever.

3. Use Text and Visuals

Overlay your tips with on-screen text, step-by-step lists, or quick graphics. Viewers absorb more when your financial advice is seen as well as heard. Bonus: TikTok indexes on-screen text for SEO.

4. Make Series, Not Standalone Posts

Break down complex ideas into multi-part series (“Investing Basics Pt. 1”, “Pt. 2”). Label them clearly so users keep coming back for the next video. It boosts watch time and grows follower loyalty.

5. Ride Trending Sounds Wisely

Jump on trending audio, but always put a finance spin on it. For example:
🔊 Viral sound: “I need it!”
📈 Your spin: “Me looking at a new stock when I already maxed out my ISA.”

6. Optimise for TikTok SEO

Include relevant keywords in the caption, text overlays, and spoken audio. Hashtags like #FinTok, #MoneyTok, or #InvestingTips help, but avoid spammy overuse. One or two good ones beat twenty bad ones.

7. Go Live With Finance Q&As

Live streams are a fast-track to building trust. Do “Ask Me Anything” sessions about mortgages, savings plans, or side hustles. Answering questions live makes you look like an expert and keeps your name top-of-mind.

8. Collaborate & Stitch Creators

Stitch trending finance creators or respond to viral money takes with your opinion. This borrows audience reach and positions your site as part of the larger conversation.

9. Always Include a Call to Action

Don’t forget to tell viewers what to do next:
“Link in bio for the full breakdown.”
“Grab our free budget template at [your site].”
Make sure your TikTok bio has an updated link-in-bio that points directly to a valuable lead magnet or blog post.

10. Start Promoting Your TikTok

Early engagement is everything on TikTok. The more likes and views you get in the first hour, the more likely your video is to hit the For You page. To give your content the push it needs, you can start promoting your TikTok and get your videos in front of more people faster.

Final Thoughts

If you treat TikTok like a lightweight blog—fun, fast, and helpful—you’ll build both followers and finance site traffic. Show up consistently, focus on value, and give your audience a reason to dig deeper into your content.